The blog

Choosing an artist for your brand is one of the most strategic—and most underestimated—decisions in an artistic collaboration project.

A space without art is a neutral space. A well-designed art installation is an experience for your customers, employees, and partners.

Art in the corporate world is no longer just about corporate philanthropy or decorating the lobby. For CMOs building sustainable brands, contemporary art has become a strategic differentiator in its own right.

By 2026, collaborations between brands and contemporary artists are no longer a marketing gimmick reserved for major luxury houses. They have become a strategic tool that companies across all sectors—including hospitality, tech, retail, and events—are incorporating into their brand strategies.

There are two types of collaboration: those that "make noise" for a couple of days and then disappear from people's minds and screens.

Collaborating with an artist isn't just about injecting a little creativity into a brand project, it's about opening up a dialogue between two worlds that don't have the same codes, nor necessarily the same logic.

Today, there's a clear craze for collaborations between artists and brands. Some fill a news page, make the rounds of social networks for a few days, then fade away.

In Japan, there are very few events devoted entirely to contemporary photography. The Asama International Photo Festival - Photo Miyota is an exception.

At Sopra Steria's Kick-Off 2025, held at the Palais des Congrès in Paris, art found an unexpected place at the heart of a strategic event.

In a world where innovations are transforming our daily lives, it's essential to take time for reflection and inspiration to understand the issues shaping our future.

Mathilde Soubie, co-founder of Studio Artera, shared with Bsmart TV, on Sibylle Aoudjhane's "Art & Marché" program, a vision that is particularly close to her heart: corporate investment in art.

International Women's Rights Day, celebrated every year on March 8, is a key moment to recall the crucial importance of feminist struggles.

Europe has always been a melting pot for art and refinement, and this autumn it proves it once again. When the innovation of Hoxton hotels meets the avant-garde vision of artist Caroline Derveaux...

What if artists not only reflected the world around them, but also shaped it? What if they were, in fact, catalysts for change that should inspire the greatest leaders?

To celebrate their 6th anniversary, the Jardins d'Étretat are offering an unforgettable artistic evening on June 10. An opportunity to plunge into a spellbinding nocturnal universe and enjoy a unique experience in the heart of these emblematic Normandy gardens.

For the fifth year running, the Île-de-France region has organized the "Elles de France" trophy to spotlight the women who contribute to the region's reputation and attractiveness.

The 14th Gwangju Biennale opens its doors this Friday, April 7, under the theme "Gentle and Weak as Water". Over 300 works by 79 contemporary artists will be on show for 94 days until July 9 in the city located...

Mathilde Soubie, co-founder and CEO of Studio Artera, was a guest on B Smart TV to talk about the profession of artist agent and how Studio Artera enables the agency's artists to reach the whole of society...

Visual artist and muralist Caroline Derveaux spoke to Chloé Brunet of the Journal Urbain podcast about her practice, her vision of contemporary art and her brilliant career.

A few days ago, Studio Artera, in collaboration with the City of Paris and the Mairie du 10e arrondissement, proudly launched the "Nouveau(x) regard(s)" exhibition, featuring works by Mathias Bensimon, Caroline Derveaux and Itchi. 

Working with a winery is always an exciting challenge. Depending on the estate's location, terroir, history and the owners' vision, each experience is unique. Since...

Born in 1991, Vincent Marcq is a French photographer who lives and works in Paris. After studying at the Beaux-Arts de Valenciennes, he joined the Ecole Nationale Supérieure de la Photographie d'Arles, from which he graduated in 2016. His work...

Find, prepare, give: three verbs that take on their full importance as the Christmas season approaches. This year, we invite you to make a difference under the tree, for your loved ones or for yourself, by revealing...

Inflation, the war in Ukraine, the health crisis and successive confinements have all put a strain on employee morale in French companies for over two years now. Various initiatives of varying lengths have...

For this first collector's portrait, we met Marie-Solen, a bubbly young woman who talked to us about her relationship with art and her favorites....

Because our beloved mother deserves only the best, we're pampering her with original gifts! Studio Artera has compiled its best artistic gift ideas just for you, from the new to the tried-and-tested. Watercolor, photography, collage and painting, there's something for every mom...

To mark World Creativity and Innovation Day, we interviewed Studio Artera artist Romain Lalire to talk tech, art and poetry. He exhibited at Palais Tokyo in 2018 and has designed a performance for Cartier House in Shanghai in 2019. He works regularly...

From January 28 to February 27, 2022, Studio Artera presents its first-ever exhibition, Close-up, curated by Elora Weill-Engerer, curator and art critic...

From January 28 to February 27, 2022, Studio Artera is organizing its very first exhibition, Close-up, curated by Elora Weill-Engerer, curator and art critic. Set in the intimacy of a showroom apartment, the exhibition brings together a selection of recent works...

In the run-up to Christmas, we spoke to five inspiring personalities about themselves, their backgrounds and their selection of Studio Artera favorites they'd love to have under the tree...

In the run-up to Christmas, we spoke to five inspiring personalities about themselves, their backgrounds and their selection of Studio Artera favorites they'd love to have under the tree...

In the run-up to Christmas, we spoke to five inspiring personalities about themselves, their backgrounds and their selection of Studio Artera favorites they'd love to have under the tree...

In the run-up to Christmas, we spoke to five inspiring personalities about themselves, their backgrounds and their selection of Studio Artera favorites they'd love to have under the tree...

In the run-up to Christmas, we spoke to five inspiring personalities about themselves, their backgrounds and their selection of Studio Artera favorites they'd love to have under the tree...