Combien de temps dure une collaboration avec un artiste, de l'idée à la livraison ?

The duration of a brand-artist collaboration varies depending on the complexity of the project. A standard project takes an average of 3 to 5 months: 4 to 6 weeks for analysis and briefing, 2 to 4 weeks for artist selection, and 6 to 12 weeks for the creation and production phase. Complex art installation projects can take longer than 9 months.

Comment choisir le bon artiste pour une collaboration de marque ?

A good artist isn’t necessarily someone whose style is visually appealing—it’s someone whose artistic vision genuinely aligns with the brand’s values and mission. At Studio Artera, we compile a carefully curated shortlist of 3 to 5 candidates by evaluating four key criteria: artistic alignment with the brand, technical feasibility of the project, mutual interest in collaboration, and experience with B2B requirements.

Quels droits faut-il prévoir dans le contrat d'une collaboration artiste-marque ?

An artist-brand collaboration agreement must include, at a minimum: the duration of use of the visuals, the territories of use, the authorized media (digital, print, billboards, packaging), the right of reproduction, mandatory artist credit, and derivative rights. The transfer of rights is negotiated separately from the creative fee and depends on the scope of use.

Quel budget prévoir pour une première collaboration avec un artiste ?

For a mid-sized collaboration, expect to spend between €15,000 and €40,000 all-inclusive: creative fees, rights, production, and logistics. Smaller projects featuring emerging artists can start at €8,000. The budget increases significantly for broad rights (international, multi-channel) or technically complex productions.

Comment mesurer le retour sur investissement d'une collaboration artistique ?

The ROI of an artist-brand collaboration is measured on two levels. Quantitative: press coverage, social media engagement, foot traffic at the activation site, sales of limited editions. Qualitative: evolution of brand perception, satisfaction of internal teams, positioning within a distinctive cultural sphere. Studio Artera includes an impact assessment at the end of each project, using metrics defined during the briefing phase.

Elsa Leydier at the Miyota Photo Festival 2025

A unique festival in Japan

TheAsama International Photo Festival, also known as PHOTO MIYOTA, was born of an original vision: to place photography in a natural and architectural setting, in continuity with the territory that hosts it.

Based in Miyota, a small town nestled at the foot of Mount Asama, the festival takes place around the MMoP (Miyota Museum of Photography) and extends into outdoor spaces. Since its inception in 2018, it has established itself as a must-see event, attracting thousands of visitors to Nagano Prefecture every summer.

In 2025, the festival returns with a powerful theme: “Unseen Worlds.” Among the invited artists is the French photographer Elsa Leydier will present several of her iconic series, which explore how we represent nature and our environment.

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Poster for the 2025 edition of the Asama International Photo Festival

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"Unseen Worlds": a look at invisible worlds

This concept invites artists and visitors to explore what escapes our everyday gaze: the invisible forces that shape technology, underlying social dynamics, the inner lives of individuals, and the lesser-known aspects of nature.

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Elsa Leydier: a singular view of nature

His series presented at Photo Miyota:

FLORA BRASILIENSIS 3.0: A contemporary reinterpretation of a 19th-century botanical work.
LUTOA: a series that subverts exotic representations and their stereotypes.
LA HOJARASCA: an exploration of the layers of memory and landscapes, blending photography and storytelling.

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History and rise to power

Launched in 2018, the Asama International Photo Festival made a triumphant return in 2023, attracting more than 20,000 visitors. In 2024, attendance exceeded 30,000 visitors, cementing its status as a major event for contemporary photography in Asia.

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👉 To collaborate with artist Elsa Leydier: contact us here

👉 Check out Elsa Leydier’s full profile

The blog

A unique festival in Japan

"Unseen Worlds": a look at invisible worlds

Elsa Leydier: a singular view of nature

History and rise to power