As part of its "Saw This Made This" campaign celebrating artistic creation across Europe, the famous Bombay Sapphire gin brand has teamed up with Studio Artera to design a monumental, ephemeral art installation at The Hoxton Paris hotel, an 18th-century jewel in the heart of the Right Bank and owned by The Hoxton chain.
Artist Caroline Derveaux created a ten-meter-high work of art on the hotel's glass roof, using vitrophanie, a technical process that plays on transparency and light effects to create an immersive, colorful artistic experience. Over the course of the day, this evolving fresco provides the heart of the Hoxton hotel with a wide variation of colors and motifs throughout the lobby. An evening inaugurating the collaboration was held with hundreds of guests at the Hoxton Paris, including numerous journalists and influencers.
