Amazon Web Services' CSE was keen to offer its teams an experience that went beyond the professional, by imagining cultural encounters capable of stimulating inspiration and opening up new horizons. In an environment where ideas circulate at high speed, it's essential to take the time to explore rich, meaningful themes.
Studio Artera responded to this ambition by orchestrating a unique encounter with the Obvious collective, renowned for its bold vision and innovative approach to the arts.
Studio Artera had the pleasure of organizing a talk for Amazon Web Services' CSE in collaboration with the Obvious collective, renowned for its innovative work in the field of art. The aim of the talk was to reposition the great technological revolutions in the history of art, to better understand their impact on current artistic practices.
From the discovery of perspective to photography, from digital advances to modern tools, each evolution has overturned the codes of art, opening up new perspectives. Through an enriching discussion led by Obvious co-founder Gauthier Vernier, the teams explored the notions of creativity, intention and artistic ownership in a rapidly changing context.
This meeting enabled us to go beyond preconceived ideas and open up new avenues for reflection. Beyond the tools, it was a reflection on the very essence of artistic creation and its evolution in a world in perpetual motion that was shared.
