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Amazon Web Services' CSE was keen to offer its teams an experience that went beyond the professional, by imagining cultural encounters capable of stimulating inspiration and opening up new horizons. In an environment where ideas circulate at high speed, it's essential to take the time to explore rich, meaningful themes.
Studio Artera succeeded in fulfilling this ambition by organizing a unique collaboration with the Obvious collective, known for its bold vision and innovative approach to the arts.
Studio Artera had the pleasure of organizing a talk for the Amazon Web Services Employee Council in collaboration with the Obvious collective, known for its innovative work in the field of art. The goal of this event was to reexamine major technological revolutions within the context of art history, in order to better understand their impact on contemporary artistic practices.
From the discovery of perspective to photography, from digital advances to modern tools, each evolution has overturned the codes of art, opening up new perspectives. Through an enriching discussion led by Obvious co-founder Gauthier Vernier, the teams explored the notions of creativity, intention and artistic ownership in a rapidly changing context.
This meeting enabled us to go beyond preconceived ideas and open up new avenues for reflection. Beyond the tools, it was a reflection on the very essence of artistic creation and its evolution in a world in perpetual motion that was shared.
