Events agency Rure Production wanted to make the most of its new ephemeral space in the heart of the Marais: La Maddalena, a venue at the crossroads of culture and nightclub.
Rure Productions commissioned and gave carte blanche to Studio Artera to design the artistic identity of the venue. We designed a bespoke scenography featuring digital art by Romain Lalire, large-format installations by Béatrice Bissara, collages by Itchi and illuminated panels by Mathias Bensimon to offer visitors a unique sensory experience.