Bringing together Fashion, Cinema and Audiovisual, Video Games, Music and the Arts, Heritage and Publishing, the French Touch movement aims to promote the influence and development of the Cultural and Creative Industries (CCI). The aim of this event is to promote the common narrative of French creation, to bring together and create interactions between all the public and private players in the CCI, confirmed talents and future nuggets of the French Touch, thus contributing to their visibility throughout the country and beyond.
At the invitation of the BPI, Studio Artera offered an immersion in artistic innovation during the 2023 edition of La French Touch, through the work of artists Romain Lalire and Benjamin Bardou. Artificial intelligence, memory, contemporary art, these two artists offered the public a unique vision that materializes part of the human psyche.
For this third edition, the event brought together over 2,500 participants, more than 130 speakers and reached millions of people on social networks.
Using 4K screens, Romain Lalire and Benjamin Bardou took us on a stroll through deep, poetic worlds, on the border between dreams and memories. With a total of seven videos, these digital works offered a new perspective on artificial intelligence and the latest digital tools.
