Premium spirits brand Le Barteleur is looking to break new ground with a new packaging concept for the festive season, and boost its profile with customers at Le Bon Marché, Les Raffineurs and La Maison du Whisky.
To give a singular character to Barteleur's most emblematic cocktails, artist Itchi has created exclusive collages for the brand's four cases, blending glamour and vintage to celebrate the heritage of these timeless creations.
To showcase Itchi's creations and highlight the collaboration in the press, on the brand's website and on social networks, a video and photo shoot was carried out in the artist's studio.
