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Organized by the FFT (French Tennis Federation),the Marcq-en-Barœul Winter Pickleball Open marked a key milestone in establishing the sport in northern France.
But for a sport that’s booming, the challenge goes beyond the field and the score: it’s about building a culture.
To support this growth, the FFT wanted to move away from the sport’s traditional visual style and create a strong identity capable of capturing the unique spirit of pickleball. The goal was to bring an artistic touch and a breath of fresh air to the event, where fun and collective energy naturally complement the competition.
Selected by Studio Artera for her ability to capture the essence and energy of this sport through a unique lens, illustrator Cocomoy was tasked with enriching the existing visual identity of this Winter Open.
His job was to infuse the tournament's imagery with a dose of poetry and raw adrenaline.
For this collaboration, Cocomoy adapted her artistic vision into two distinct versions: a poster for competitors and a version designed for the general public. By playing with organic shapes, a palette of vibrant colors, and a dynamic composition, she succeeded in capturing the essence of what it feels like on the court: the adrenaline rush of a smash, the camaraderie of rallies, and the playful nature of the sport.
Are you organizing a sports or cultural event and want to give it a strong artistic identity? Let's talk about your project.
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