Panerai x Romain Lalire

Project background

The Panerai luxury watch brand is celebrating its iconic Radiomir model with an exceptional evening gathering the Italian brand's most loyal enthusiasts.

For a unique moment, the precision of the Radiomir blends with the artistic innovation of Romain Lalire, creating a totally immersive experience. The result is a captivating universe where Panerai's Radiomir shines in a new light, revealing an unprecedented dimension of this iconic model: the moment when art and watchmaking merge to create a memorable and spectacular experience.

The realization

On this evening, innovation and technology played a key role in enhancing the experience. The propellers, symbolizing mechanical precision, combined harmoniously with the magic of holograms to create a breathtaking visual spectacle.

Illuminating the evening, these new technologies offered a bespoke dimension to the event, transforming the space into a captivating universe where art and technology meet to celebrate watchmaking. Every detail, every light, every movement testified to the innovation that characterizes Panerai and Romain Lalire.

Agence Events Concept
Booking : Private Gala Geneva
Photo : Jean Luc Auboeuf

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