To celebrate the launch of its Tropico collection in the heart of Printemps Haussmann, and to enhance the customer experience, the Milanese luxury house decided to offer its Parisian clientele an exceptional and unique in-store experience.
Over the course of a weekend, the artist Itchi immersed customers in his own world and that of the Tropico collection, creating bespoke collages for each Prada customer in the heart of the Prada boutique. Echoing the world of fashion, Parisian icons and vintage, his collages gave international customers the opportunity to take home a unique work of art.
