Mathilde Soubie, co-founder of Studio Artera, shared with Bsmart TV, on Sibylle Aoudjhane's "Art & Marché" program , a vision that is particularly close to her heart: corporate investment in art.
This theme, at the heart of Studio Artera's activities, goes far beyond the simple acquisition of works. It's about a deep commitment to the artists themselves and the power of their creation.
Investing in art isn't just about decoration or financial investment. It's a way of embodying values, expressing a vision of the world and creating an authentic connection with audiences. Companies have everything to gain by partnering with contemporary artists who share their DNA. These collaborations offer much more than works frozen in a hallway: they become living experiences, aesthetic and intellectual dialogues, and sometimes even societal gestures.
Art is an infinite field of expression, and collaborating with an artist can take many forms:
Private exhibitions to engage employees and customers.
Monumental installations that enhance public spaces or head offices.
Communication campaigns where the artist brings a strong emotional dimension.
Public art projects, accessible to a wide audience, reinforcing the company's societal roots.
These initiatives are part of a logic of co-creation, where artist and company come together to produce something unique, driven by meaning and emotion.
Why is art a strategic lever? Quite simply because it touches the human heart. Contemporary artists offer a reading of the world that is both personal and universal, capable of arousing deep emotions and creating lasting connections. In a world saturated with information, this authenticity is an incomparable asset for capturing attention and making a lasting impression.
Over the years, Studio Artera has worked with clients such as NetJets, Levi's, Margiela and Bombay Sapphire on customized artistic projects. These collaborations, always aligned with their values, have created strong, memorable experiences for both employees and external audiences.
Beyond concrete projects, investing in art means above all supporting artists. Their work is not limited to aesthetic production: it is a vehicle for philosophical, societal and cultural reflection. Companies that choose to collaborate with artists do so in a way that supports creativity, promotes a diversity of viewpoints and strengthens their own identity.
The discussion with Sibylle Aoudjhane on the "Art et Marché" program was an opportunity to reiterate this deep-seated conviction: art, when driven by genuine collaboration, is a powerful lever for transforming companies and enriching their interactions with their audiences.
This moment was a precious opportunity to share Studio Artera's work, to thank our partners and to highlight the richness and relevance of collaborations between art and business.
In conclusion, investing in art today means choosing to embody its values in a strong and authentic way. It also means contributing to a living, committed artistic culture in tune with the challenges of our time.
