For the second year running, VivaTech has asked Studio Artera to offer the 650,000 visitors to Europe's biggest tech fair a unique experience combining art and new technologies.
For the 2024 edition of VivaTech, Bleu Dalcans and Studio Artera are joining forces to transform spaces and experiences through art, showcasing the digital and immersive works of Benjamin Bardou, an artist pioneering the use of AI.
With "Memories of an Exhibition", Benjamin Bardou explores the traces that works of art leave behind when they disappear from our visual field, transforming themselves into etheric memories. The artist generates his creations using AI and animates them through volumetric point clouds.
Here, artificial imagination acts like a machine to restore the memory of an aesthetic experience. It becomes a universal canvas where Bonnard, Monet and Van Gogh coexist, not as figures of the past, but as echoes of what might have been and what might become. This dialogue between the art of the past and the imagination of the present is at the heart of "Memories of an Exhibition", a project born of the desire to paint memory itself, using color to trigger a reminiscence of works sometimes seen, sometimes dreamt.
It illustrates how art and technology can reinvent the way we see the world.
