What if artists not only reflected the world around them, but also shaped it? What if they were, in fact, catalysts for change that should inspire the greatest leaders?
Viva Technology has understood this, inviting startup Studio Artera to present a holographic installation by visual artist Romain Lalire as one of the show's flagship innovations for its new 2023 edition.
Today, 84% of communication is visual. The startup capitalizes on the power of images to offer companies the chance to collaborate with artists to communicate differently, unite people and think in terms of enlightened innovation, in line with the challenges of our time.
Studio Artera will embody its vision: the most innovative artistic talents must have a voice in thinking about the future, inspiring top executives and providing a stimulating visual environment for employees. According to a Harvard University study, companies that invest in arts programs see a 29% increase in employee retention, reducing recruitment and training costs. Another study by consulting firm PwC found that 79% of executives consider that art in the workplace enhances their organization's reputation and brand image.
Mathilde Soubie, co-founder of Studio Artera, will be speaking on Friday June 16 on the Discovery Stage from 2.45pm on the theme "From Inspiration to Innovation: How Artists Shape the Future".
Artist Romain Lalire uses cutting-edge technologies such as photogrammetry, lidar, holographic helices and virtual and augmented realities to immerse viewers in his artistic universe. For VivaTech 2023, he will be exhibiting his "Eclipse" installation, fusing holograms and synchronized images that question our perception of reality.
At the crossroads of technology and creativity, Studio Artera and Romain Lalire demonstrate the power of art to generate engagement and emotion.
At VivaTech 2023, they invite companies and the general public to discover how artistic collaboration can serve as a catalyst for innovation and embody a strong vision.
Practical information
June 14th to 17th
Hall 1 - Stand K12
For the general public: Saturday, June 17, 9 a.m. to 6 p.m.
Paris Expo Porte de Versailles
11 Place de la Porte de Versailles
75015 Paris
