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Itchi, whose real name is Sacha Cohen-Tanugi, is a trained graphic designer (LISAA Paris) who has become one of the best-known figures in the world of collage in France. His raw material: hundreds of pounds of vintage post-war newspapers and magazines, scoured for at flea markets and online platforms, then stored and methodically organized in his studio by era and theme. He describes himself as much an archivist as an artist.
Itchi’s work is based on a blend of techniques: hand-cutting with a scalpel, digital editing, the addition of color and geometric elements, and sometimes a mix of materials (chalk, paint, pastels). The result is an instantly recognizable visual universe—vintage glamour, powerful composition, and gentle irony—that plays on nostalgia without ever fully succumbing to it. Since his first exhibition in 2015, he has continued to develop this artistic language in every direction: galleries, luxury brands, the press, film, and the hospitality industry.
Prada, Vacheron Constantin, Tommy Hilfiger, Timberland, SNCF, Emmaüs, The New York Times, The Atlantic: Itchi has worked with a wide variety of brands, always with the same goal in mind: to bridge the gap between a brand’s history and new generations, giving them a sense of time and added meaning. As part of the Aix-en-Provence Short Film Festival, he also designed the official poster and exhibited a series of illustrations for the event.
Itchi's compositions are unique. They are real pieces of history, cut up, arranged, modernized and sublimated for our greatest pleasure. Behind the aesthetics, there's the question of the trace that Man leaves behind him through the ages, and what we retain of them. It's a "conscious" vintage that serves as a bridge between eras to better understand the present moment.
