In a world where innovations are transforming our daily lives, it's essential to take time for reflection and inspiration to understand the issues shaping our future. The Amazon Web Services (AWS) CSE understands this, and has chosen to offer its teams an exceptional cultural experience. With this in mind, Studio Artera has designed a unique encounter with the Obvious art collective, as part of a talk designed to awaken curiosity and creativity.
The ambition of the AWS CSE was clear: to offer its employees much more than a simple moment of relaxation, by creating a space for exchange around a universal and timeless theme - art. This initiative is part of a desire to nurture inspiration within a company deeply rooted in technological innovation.
Studio Artera, experts in the design of tailor-made cultural experiences, responded to this demand by imagining a meeting with Obvious, an artistic collective at the forefront of creative practices. The event was thus presented as a bridge between the great artistic revolutions of the past and contemporary questions about the role of modern tools in creation.
The history of art is replete with moments when a technical innovation overturned practices and opened up new fields of possibility. The discovery of perspective in the Renaissance, the invention of photography in the XIXᵉ century, or the rise of digital technology in the 2000s were major turning points. Each advance has reshaped the way artists perceive and express the world.
The talk organized by Studio Artera put these revolutions into historical perspective, to better understand the impact of today's technologies on art. Gauthier Vernier, co-founder of Obvious, brilliantly illustrated this continuity by exploring the major mutations in artistic practices and questioning the challenges they pose today.
At the heart of this exchange, several major themes were explored:
Tool or author: the place of new technologies in art
How can we distinguish between the role of the human being and that of tools in the creative process? Through some striking examples, this question has opened up a debate on the very nature of creativity.
Artistic property revisited
Who owns a work generated using advanced technological tools? This question, central in a context of rapid transformation, prompted a lively exchange of views among the participants.
The changing role of artists and cultural institutions
At a time when innovative tools are redefining codes, how can artists, collectors and institutions adapt their practices?
Each presentation went beyond clichés to put creation back at the heart of the debate, questioning not only the limits of technique, but also the depth of artistic intent.
This meeting was much more than just a talk. It offered the AWS teams an immersive and enriching experience, opening up avenues for reflection that went far beyond the topic at hand. In collaboration with Château Charmail, an exceptional wine tasting rounded off the evening, reinforcing the warm, convivial dimension of the event.
Through this initiative, Studio Artera has once again demonstrated its ability to design unique artistic experiences, where art becomes a vector for dialogue and transformation. These encounters, rooted in contemporary issues, testify to the importance of combining creativity, innovation and meaning to meet the expectations of companies and their employees.
