At Sopra Steria's Kick-Off 2025, held at the Palais des Congrès in Paris, art found an unexpected place at the heart of a strategic event. The event, which brought together over 1,000 top managers from all over the world, aimed to define the main directions of digital transformation for the coming years.
In this context, Studio Artera proposed a collaboration with artist Léo Caillard, whose works reinterpret classical artistic heritage in dialogue with digital technologies. This initiative created a visual and intellectual environment conducive to reflection and innovation. Caillard's works, presented throughout the event, made a lasting impression with their ability to link past and future, while opening up new perspectives on contemporary issues.
Known for his sculptures and visuals that blend classical references and digital anachronisms, Léo Caillard has established himself as a visionary artist. His works are the fruit of a profound reflection on our relationship with time and modernity. Using technological tools such as artificial intelligence, he revisits classic works of art to infuse them with a contemporary dimension, creating a unique dialogue between tradition and innovation.
At the Kick-Off, his creations had an impact beyond the aesthetic. They prompted participants to think differently by proposing a powerful metaphor: digital, far from being a rupture, is a continuity that draws its roots from a rich and timeless heritage. This idea particularly resonated in a context where Sopra Steria, a major player in digital transformation, is seeking to support its customers in projects that combine technology and long-term vision.
Integrating art into a corporate event such as Sopra Steria's Kick-Off is not an anecdotal choice. Here, art has served as a strategic lever, offering a new prism for tackling complex issues linked to digital transformation. Léo Caillard's works, with their narrative force and ability to mobilize the imagination, helped to broaden the scope of the discussions.
In an environment often dominated by rationality and performance indicators, art brought an essential emotional dimension. It reminded us that innovation is not limited to technological advances. It is also rooted in creativity, emotion and the ability to ask new questions. This synergy between art and strategic thinking offered participants an enriching experience, encouraging them to envisage bold solutions to tomorrow's challenges.
The role of art is not limited to a decorative function. It is a powerful tool for inspiring, engaging and transforming. By arousing emotions, questioning certainties and introducing new perspectives, art creates unique spaces for reflection, capable of enriching decision-making at a strategic level.
In the case of Sopra Steria, the works of Léo Caillard helped to highlight the parallels between technological innovation and cultural heritage. This approach reinforced the idea that digital transformation should not be built in rupture with the past, but rather in continuity, drawing on the lessons and resources it offers us.
What's more, by blending aesthetics and meaning, art fosters an emotional connection with the audience, making key messages more memorable. For companies in search of differentiation, art thus becomes an underestimated strategic lever, capable of inspiring both employees and partners.
At Studio Artera, we firmly believe that art can transform not only spaces, but also ideas. By integrating artworks into strategic events, we offer companies tools to stimulate reflection, strengthen engagement and inspire innovation.
