Mathilde Soubie, co-founder and CEO of Studio Artera, was a guest on B Smart TV to talk about the profession of artist agent and how Studio Artera enables the agency's artists to reach the whole of society through their art.
The theme proposed by B Smart is a fascinating one, and comes up regularly in conversations with collectors and companies. In our opinion, the artist's status is not only linked to the institutional, the museum and seasoned collectors, but also to large-scale projects, carried out with the public and private spheres, which go off the beaten track in order to reach the (real) general public. That's how it should be, to open the doors of the art world to everyone.
Nor is art and visual creation limited to works on walls. They are embodied by the extraordinary artists behind them, often guided and animated by messages linked to major issues of our time. Our talent agency supports unique artistic personalities before it supports a work of art. These personalities bring light, reflection and hope. In these times, we need them more than ever.
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